todai is a well-being–driven content marketplace and AI-powered guidance platform that helps people navigate personal growth, self-awareness, and emotional balance. We combine curated content (videos, podcasts, articles, practices) with reflective tools and intelligent recommendations — helping users not just consume, but transform. Think of us as a calm, clear alternative to noisy platforms — built for people who seek clarity, not just content.
We're an early-stage US based company, mission-led fully remote team building something meaningful and ambitious. If you're excited by products that make a difference in people’s lives and want to shape the future of conscious tech — join us.
Our values
Clarity over chaos
We believe clear minds build better products. We keep communication honest, direct, and respectful — no ego, no politics, just clarity.
Depth over noise
We’re not here for hype. We care about building things that actually help people. That means research, reflection, and a real understanding of what matters.
Think like a user, act like a founder
Everyone here owns the mission. Whether you’re designing flows or writing code, you’re solving real problems for real people — and we treat that like a craft.
Progress over perfection
We ship, we learn, we improve. Done is better than perfect — as long as it moves us (and the user) forward.
Science with soul
We believe in data, but we don’t lose our humanity. We’re building tools for emotional well-being — and that starts with being kind to each other.
No fluff, just impact
We value focus, autonomy, and meaningful work. No micromanagement, no busywork. Just real ownership and space to do your best thinking.
Even with my positive experience of small steps, it’s still emotionally hard when I don’t see the results. It feels pointless. But I’m persistent — I just keep going.
Kate Li, CEO todai
Even with my positive experience of small steps, it’s still emotionally hard when I don’t see the results. It feels pointless. But I’m persistent — I just keep going.